When you’re chatting to your sales prospect you want them understanding one thing, how your product or service is going to help them. Immediately after your presentation, your sales prospect will remember less than 50% of what you said, a week later they will remember less than 10%. Getting your sales prospect to retain information is difficult, don’t lose them before you’ve started by confusing them with your language, be conscious of the following 4 lingo pitfalls:
Watch the product lingo
You’ve got a whole suite of products, features and internal acronyms for your service. Remember the first time you chat with your prospect they have no idea what they mean or stand for. If you want your prospect focusing on the value you provide and not confused by your product lingo, make sure you’re clear in communicating what you’re talking about.